Givenchy Advert Layout

Givenchy Advert Layout Analysis 

The images below show two Givenchy adverts which are both landscape. I have chosen a landscape image from my shoot I done based on this brand, I am now deciding where I would like my logo and product to go. 

Looking at the two images below they have got the Givenchy brand name in two different places, I think I prefer the bottom image where the Givenchy brand is places just because thats what really stands out in the image as well as the model, it also leads your eye to the model really well I think.

I also really like the image which is in black and white I think it shows a classic and elegant style to the brand. 

I think I will be using this in my image the placement of the logo and also the black and white version of the Givenchy adverts. 

Shoot Plan - Givenchy Advert

Shoot Plan - Givenchy Advert 

I thought i would make a shoot plan so i know exacly what i need for this shoot to be sucessful, i wanted to make a list of equiptment and props which i will need for my shoot.

I will be bringing a printed out version of my story board to show to the model and to remind myself what poses, lighting and style i want the image to be based on. 

This image has to relate show some link to the adverts that Givenchy has already produced otherwise the advert wont make sence to the audeince and the brand. 

Preperation before the shoot- 

I have had to do some preperation before the shoot becuase in the shoot i want to have dead/dried flowers, which are the link between the advert and my word of inspiration which is Photochemistry, which i have done indepth research on the chemical smog which kills nature. I wanted to include this in my shoot but wanted the petals to look like they have had the life drained out of them, to do this i brought two butches of flower which i have hung upside down and which creates a ombre look to the petals. 

I have decided to keep the makeup for this shoot to a minimum, i have decided this becuase in the Givenchy adverts they don't have the models wearing huge amounts of makeup they have them wearing a no makeup - makeup look. This is what i will be going for in this shoot, i will also be keeping the hair very flat and straight, but with a slight bed head look to it. 

I am going to be taking inspiration from their CatWalk Spring/Summer 2016 ..

http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/givenchy/full-length-photos/gallery/1463125 

I love the makeup in this catwalk, i think it shows of the brands image very well by having minimul makeup but it looking effective and stunning. 
I think this makeup look says a lot about a brand, i think that Givenchy is such an elagant brand that they dont need to pile on the makeup to make it stand out. The brand sells its self. 

Givenchy Face Chart Design's

Givenchy Face Chart Designs

I started the design process for my face charts by looking at Givenchy adverts and campaigns and looking into how they sell their brand, this was really interesting by comparing their adverts throughout the years because my personal opinion on the brand is that they don't need to do a whole lot of advertising because the brand sells its self. 

The main thing I saw was that the skin is the main focus on their adverts, it always had a Dewey look to the skin, and a very flawless look but also not perfect! 

This is the main thing I noticed about the brand is that their makeup looks are not perfect, you can see freckles etc through the foundation, you can see the natural skin under the makeup which is what I really love about this brand. 

They have used slight contouring in their adverts and not much eye makeup in most of them.

I have done some designs based on the brand as a whole, I have tried to keep it minimal because they don't wear heavy makeup in their adverts.

My first design show a light foundation, a slight contour under the cheekbone and around the temples and a neutral brown on the eye lids.
For this look I haven't got any mascara on because in quite a few of their adverts they don't have any on or the model is blonde and they reenforce the no eyelashes no eye brows look.
To keep some intensity to the image I have put on a neutral nude brown on the lips just to keep the balance of colour on the face.

In this face chart I have done a more warm look to the face, using a light foundation but slightly more bronzed and bright, I have also gone for more of a bigger brow using more of a feral brow.
I have then used a orangey brown on the tops of the eyelids.
I have also used a orangey warm toned colour on the lips.













In this face chart I have done a light foundation over the face but so light you can still see the freckles of my model through.
I have then got a neutral brown on the eye lids and an eyeliner flick and mascara on the lashes.
I then have got a slight contour and darker lips.














I have decided to go with the first face chart at the top because I really like the idea of using a blank look to create a beautiful image because I have never done a no makeup look on someone so I'm really excited to start experimenting on my model. I also really like this look because it really speaks for the brand image.

Understanding Beauty Advertising

Understanding Beauty Advertisements 

In this image you can see a woman as the main focus of the advertisement, she is wearing black leather gloves. She is also posed in quite a seductive way, she also has a very full face of makeup which is very focused on the eyes because her eye lashes are very full and thick, which leads me to the next part of the image which is the typography which is dotted around advert which is over laying the image. 

The way the image has been arranged shows that the main focus is the woman in the background behind the text but also the mascara wand at the bottom of the page. The advert is mostly black giving off that more edgy look to the  advert which is the kind of attitude they are trying to get across in this advert, they have created this attitude by using colour very well, for example she has black hair, eyebrows and very dark lashes. This all adds to the bad girl look that this ad is trying to pull off. The leather gloves in the image also adds to the attitude in this advert, shows a biker style which could act as looking quite dominant as riding a motorbike is seen to be quite masculine which also adds to the bad girl image. 

What this advert is doing is creating a look which people may desire to look like, making the audience want to buy this product so that can adapt this attitude and bad girl look from having the false lash effect. 

The lighting the photographer has used in this image shows it has been side lit as you can see she is looking towards the light which creates a beautiful but harsh shadow under the cheekbone which adds definition to the face. This lighting set up means it has also lit up the hair really well and also made the chin and neck look very feminine because of the light creating a beautiful outline to the jaw. 

They have also shot the image straight on but slightly lower than the model which gives a sense of domination from the woman, this shows a sense of power. Trying to get across the message of being a powerful woman maybe?

The only this that takes this away is that they have used the hand on the lips again as a way of showing a seductive attitude because this is a very sexist way that beauty and fashion photographs show woman because it come across sexy but really it's saying woman don't have the power because they are playing on the minds of men because men will find this sexy but they aren't selling this product to men they are selling it to women so why are they trying to appeal men to this advert... Because this makes woman buy it because they want to look like this woman to impress men.

From looking at this advert and other adverts it helps me to understand how i should shoot my images, and also the best poses to use to create an advert which will not also attract women but men as well because its just as important that men are attracted to the image as women are. 

Test Shoot For Givenchy Advert

 First Shoot...

I done a test shoot to test one of my idea i had for the advert for Givenchy, this was to use petals which had started to die which would be to represent my idea of showing global warming.
The shoot didn't turn out how i would have wanted it too, i think the lighting wasn't right as i dont think this shows the type of lighting which Givenchy uses in their adverts. I like the idea of the advert and what i was trying to do but it just didn't come out how i wanted it. 
I wanted an image that has slightly more too it, by that i mean shows more depth and meaning, this image is quit flat and has no attitude to it which i need for it to work as a Givenchy Advert.
Next time i will make sure i get the model to look straight at the camera like in the Givenchy adverts because thats what gives these adverts more attitude and makes their adverts intense. I think i also need more of the model in shot as i think this is too close up, another problem i had with these images is that i didn't think about where i would be putting the text, because Givenchy either has their text in the middle of top right but i needed to make my text really small to fit it at the top because the text didn't show up on the hair as its black writing, but the white one didn't show up because of the white background. I need to think of a way to position the model in the frame so i can fit the text at the top or if it will fit in the image right having the text in the middle of the image.
Overall i don't like the idea of displaying the petals on the face, i think it would look better with the model holding the flowers, i also think that having the flowers dried would look more effective and stand out, i would like them to stand out more because this is the main link to my word of inspiration. 
This has helped me plan my next shoot and know what i need to do next time to get the desired look i want for my advert. 

Givenchy Adverts Analysis

Givenchy Adverts...

Image Analysis -

In this image you can see what i think is a woman on the right and then the main model on the left of the advert. The model is wearing black clothing which comes off the shoulder and a watch round her left wrist. 
the lighting in this image i think has has back lighting because of the sharp line of her neck and shoulder, this makes the image look slightly more 3D and come away from the background. They have also used a light which is from above the models head and on the right side, this is creating a harsh shadow under the brow bone and on the cheekbone. You can tell the light is coming from this direction because of the shadow under the chin because of this lighting i think it gives quite a intimidating look to the image. 

The makeup they have used in this advert is very minimal looking, this is showing a very natural look, another thing that stands out is that they have made the eyebrow blend in with the shadow so it almost looks like she doesn't have an eyebrow. My personal view on the shadow under the eye is that is looks slightly cave woman style because they are always shown have very deep eye sockets and because of the dark shadow under the eyebrow it gives off the effect of a deep eye socket. The makeup is almost nonexistent in this advert other than the flawless skin, the reason for this i think is that they have created shape an highlight using shadows for the contour and then using the bright light for the highlighted parts of the face. I really like this idea of using the shadows to enhance the features of the face.

I find with Givenchy adverts they done use seductive clothing but the image still comes across quite seductive, the way they do this is by having an intense look from the model. They have a real connection with the camera by looking straight into the camera, this i think shows a slightly seductive look to the image. I think the way the image is taken straight on or slightly downwards it gives the image more power, this can create a more intense image. 
This can show that the brand is powerful and more likely to be a higher fashion brand. 
They have used the rule of thirds by using the wrist against the black clothing as a way to lead the audiences eye towards the product which is the watch. This has been very cleverly done because normally the brand makes the product they are selling sometimes too obvious by making in the main thing in the advert, this is almost selling the product along side a lifestyle because she looks like a very powerful and independent woman which people can desire that life style of being a successful, powerful and independent woman.  

Story Board For Editorial

Story Board For Editorial Shoot ...

I have created a visual story board which has inspirations for my shoot on, i have ideas for lighting, makeup and poses on here. 

I really love the vibrant energy i get from this story board, helps me visualize exactly what i want to do in my shoot.

I go the idea for this shoot from the word Photo Chemistry, once i searched in depth about what it meant i came across the words ultraviolet light, and chemical reaction.

When i think of the word ultraviolet light i think of bright colours, non natural colours. This gives me the idea of using a plain background makeup look then having one or two bright statement colours on the face like the image in the top right where she is quite plain, hair and makeup very natural then having the statement colour of orange/red running up the hands and winged eye liner. 

When i thought of the word chemical reaction i thought of explosions of chemicals, clouds of smoke and dust. I then done some more research into the word photo chemistry and came across the effects it has on the environment which was a chemical smog which effects global warming. 

Both of those elements put together reminded me of the Holi Festival Of Colour which i have done more research on another blog post. This shows an explosion of colour and a dust cloud after which looks like a bright colorful chemical smog. 

The story board above shows the take on my research and how i will be using my research and putting it towards creating an editorial shoot.

In the shoot i would like to include powder paints to represent the ultraviolet light and the Holi Festival, i will also be using a plain canvas makeup look like the image in the bottom left image i think this will make the powder paint stand out more. 

As its an editorial piece i really wanted to have a story behind it and a reason for the image, and i want that to include the Holi Festival moto of everyone coming together and forgetting everything that's going on in the world and have fun, but also show the problems in the world by putting something in the image which shows global warming and how its harming nature. 

The idea i have had to represent this is by using dried roses or flowers, maybe painted black. I will be using these to show that everyone needs to come together to fight these issues of global warming, and like the Holi Festival where their moto is everyone coming together which is represented by the powder paint.