Givenchy Adverts Analysis

Givenchy Adverts...

Image Analysis -

In this image you can see what i think is a woman on the right and then the main model on the left of the advert. The model is wearing black clothing which comes off the shoulder and a watch round her left wrist. 
the lighting in this image i think has has back lighting because of the sharp line of her neck and shoulder, this makes the image look slightly more 3D and come away from the background. They have also used a light which is from above the models head and on the right side, this is creating a harsh shadow under the brow bone and on the cheekbone. You can tell the light is coming from this direction because of the shadow under the chin because of this lighting i think it gives quite a intimidating look to the image. 

The makeup they have used in this advert is very minimal looking, this is showing a very natural look, another thing that stands out is that they have made the eyebrow blend in with the shadow so it almost looks like she doesn't have an eyebrow. My personal view on the shadow under the eye is that is looks slightly cave woman style because they are always shown have very deep eye sockets and because of the dark shadow under the eyebrow it gives off the effect of a deep eye socket. The makeup is almost nonexistent in this advert other than the flawless skin, the reason for this i think is that they have created shape an highlight using shadows for the contour and then using the bright light for the highlighted parts of the face. I really like this idea of using the shadows to enhance the features of the face.

I find with Givenchy adverts they done use seductive clothing but the image still comes across quite seductive, the way they do this is by having an intense look from the model. They have a real connection with the camera by looking straight into the camera, this i think shows a slightly seductive look to the image. I think the way the image is taken straight on or slightly downwards it gives the image more power, this can create a more intense image. 
This can show that the brand is powerful and more likely to be a higher fashion brand. 
They have used the rule of thirds by using the wrist against the black clothing as a way to lead the audiences eye towards the product which is the watch. This has been very cleverly done because normally the brand makes the product they are selling sometimes too obvious by making in the main thing in the advert, this is almost selling the product along side a lifestyle because she looks like a very powerful and independent woman which people can desire that life style of being a successful, powerful and independent woman.