Givenchy Advert Story Board...
After looking into Givenchy and what the brands represents and how they advertise, i have come up with a idea which will link the brand and my word photo chemical.
As you can see in the Story Board above their adverts are mainly in black and white and also very plain and simple. They have beautifully flawless models, with minimal looking makeup and either a very casual hair style or a slick back look.
The fashion/clothing used in the adverts is a very minimal look as well, white or black and also covers everything no need for any cleavage to draw attention to their adverts.
Their adverts slightly remind me of Chanel as they are very minimal as well, and also the use of colour is pretty similar.
Another thing i notices about most of their ads is that all the models have a straight face, non are smiling or showing much emotion. They also use the rule of thirds extremely well by only having the model in the centre or filling the whole frame, this creates the main focal point being on the model.
Another thing i want to take into account is that in most of their adverts they have the Givenchy name in white on a black part of their clothing, and also in the center third or in the right third.
Not all the images above are from Givenchy adverts, these are some back and white images that i found and think they suit the theme that i'm going for in the shoot.
The way i'm going to link my word of Photo Chemistry into this shoot is by using dead flowers which i will be displaying in the image in some way, either getting my model to hold them or using them on the face.By using dead or dying flowers is to show my research i done into chemical smog and how this effects global warming. It also has a link to product being sold in the ad which is a perfume which has roses on the side of the bottle, this idea links my word and the product really well. 
No comments:
Post a Comment