Final Edited Givenchy Advert
Below I have my finished Givenchy Advert, which I am extremely excited and happy about as everything came together really well and everything went to plan. I wanted to talk about my overall ideas of how I have created this advert and the meaning behind it.
The word of inspiration that I got was Photochemistry which is the a chemical reaction caused my many different things.
I looked into this more and found that there is such thing as a Photo Chemical Smog which is harming to the environment which I then looked into doing further research on which it showed me that this effected animals and plants.
This triggered my idea to then create an advert based on the effects that Photo Chemistry has on the environment which is why I used a dried up rose in the advert to show that even though there is many beautiful things in the world we have to look after them for example nature.
I also did a lot of research on Givenchy adverts and picked out the ones I really liked, which were pretty much all black and white, so I decided to do nearly black and white because I think this showed my models freckles really well. I also took the contrast up a little bit to match the type of colour of the other Givenchy Adverts.
I also used the logo brand name in the same place as many of their land scape images.
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