Givenchy Face Chart Design's

Givenchy Face Chart Designs

I started the design process for my face charts by looking at Givenchy adverts and campaigns and looking into how they sell their brand, this was really interesting by comparing their adverts throughout the years because my personal opinion on the brand is that they don't need to do a whole lot of advertising because the brand sells its self. 

The main thing I saw was that the skin is the main focus on their adverts, it always had a Dewey look to the skin, and a very flawless look but also not perfect! 

This is the main thing I noticed about the brand is that their makeup looks are not perfect, you can see freckles etc through the foundation, you can see the natural skin under the makeup which is what I really love about this brand. 

They have used slight contouring in their adverts and not much eye makeup in most of them.

I have done some designs based on the brand as a whole, I have tried to keep it minimal because they don't wear heavy makeup in their adverts.

My first design show a light foundation, a slight contour under the cheekbone and around the temples and a neutral brown on the eye lids.
For this look I haven't got any mascara on because in quite a few of their adverts they don't have any on or the model is blonde and they reenforce the no eyelashes no eye brows look.
To keep some intensity to the image I have put on a neutral nude brown on the lips just to keep the balance of colour on the face.

In this face chart I have done a more warm look to the face, using a light foundation but slightly more bronzed and bright, I have also gone for more of a bigger brow using more of a feral brow.
I have then used a orangey brown on the tops of the eyelids.
I have also used a orangey warm toned colour on the lips.













In this face chart I have done a light foundation over the face but so light you can still see the freckles of my model through.
I have then got a neutral brown on the eye lids and an eyeliner flick and mascara on the lashes.
I then have got a slight contour and darker lips.














I have decided to go with the first face chart at the top because I really like the idea of using a blank look to create a beautiful image because I have never done a no makeup look on someone so I'm really excited to start experimenting on my model. I also really like this look because it really speaks for the brand image.