Understanding Beauty Advertising

Understanding Beauty Advertisements 

In this image you can see a woman as the main focus of the advertisement, she is wearing black leather gloves. She is also posed in quite a seductive way, she also has a very full face of makeup which is very focused on the eyes because her eye lashes are very full and thick, which leads me to the next part of the image which is the typography which is dotted around advert which is over laying the image. 

The way the image has been arranged shows that the main focus is the woman in the background behind the text but also the mascara wand at the bottom of the page. The advert is mostly black giving off that more edgy look to the  advert which is the kind of attitude they are trying to get across in this advert, they have created this attitude by using colour very well, for example she has black hair, eyebrows and very dark lashes. This all adds to the bad girl look that this ad is trying to pull off. The leather gloves in the image also adds to the attitude in this advert, shows a biker style which could act as looking quite dominant as riding a motorbike is seen to be quite masculine which also adds to the bad girl image. 

What this advert is doing is creating a look which people may desire to look like, making the audience want to buy this product so that can adapt this attitude and bad girl look from having the false lash effect. 

The lighting the photographer has used in this image shows it has been side lit as you can see she is looking towards the light which creates a beautiful but harsh shadow under the cheekbone which adds definition to the face. This lighting set up means it has also lit up the hair really well and also made the chin and neck look very feminine because of the light creating a beautiful outline to the jaw. 

They have also shot the image straight on but slightly lower than the model which gives a sense of domination from the woman, this shows a sense of power. Trying to get across the message of being a powerful woman maybe?

The only this that takes this away is that they have used the hand on the lips again as a way of showing a seductive attitude because this is a very sexist way that beauty and fashion photographs show woman because it come across sexy but really it's saying woman don't have the power because they are playing on the minds of men because men will find this sexy but they aren't selling this product to men they are selling it to women so why are they trying to appeal men to this advert... Because this makes woman buy it because they want to look like this woman to impress men.

From looking at this advert and other adverts it helps me to understand how i should shoot my images, and also the best poses to use to create an advert which will not also attract women but men as well because its just as important that men are attracted to the image as women are.